Resource added for the Business Management program 101023.

"In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based

"In the fall of 1999, John Doerr met with the founders of a start-up he'd just given nearly $12 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world, or even survive, Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They had to know when to pull the plug on losing propositions, to fail fast. They needed timely, relevant data to track their progress--to measure what mattered. Doerr introduced them to a proven approach to operating excellence--Objectives and Key Results. The rest is history."--Jacket.

The modern crisis of believability -- How to create a marketing strategy -- How to better understand your customer -- How to position your business -- How to build a brand -- How to tell your story -- How to inspire word of mouth -- How to create a marketing plan -- How to create a kick-ass website -- How to use social media -- How to do content marketing -- How to engage influencers -- How to master search marketing -- How to use email and direct-response -- How to buy and use advertising -- How to generate publicity -- How to do event and trade show marketing -- How to measure what matters.