Named one of Forbes magazine's top ten greatest business leaders living today and voted by British workers as the person they would most like to work for, Branson has built a business empire. His success is attributable not only to his famous drive, insight, and devil-may-care attitude but also to his ability to make the people working with him feel comfortable. Now Branson shares the leadership secrets gathered during his more than forty years of experience as a businessman and humanitarian.

"While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way." This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box--an expression he despises--but Branson asserts that ʹyou'll never have to think outside the box if you refuse to let anyone build one around you.ʹ This is a unique book on leadership from someone who readily admits