Catalog Search Results
Author
Language
English
Description
Stories sell products. But why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime?
The answer is centuries old, and author Joseph G. Burke details how these stories began and how he applied them as a marketing executive at two of Forbes Top 25 Most Inspiring Companies in America.
Simply stated, your DNA is hardwired to a...
Similar Searches
These searches are similar to the search you tried. Would you like to try one of these instead?
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request