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Car guys vs bean counters [electronic resource] : [the battle for the soul of American business] / Bob Lutz.

By: Contributor(s): Material type: SoundSoundPublisher number: MWT11106493Publication details: [United States] : Tantor Media, Inc. : Made available through hoopla, 2011.Edition: UnabridgedDescription: 1 online resource (1 audio file (9hr., 30 min.)) : digitalISBN:
  • 9781452622934 (sound recording : hoopla Audio Book)
  • 14526229311 (sound recording : hoopla Audio Book)
Subject(s): Online resources: Read by Norman Dietz.Summary: In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.
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Read by Norman Dietz.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.

Digital content provided by hoopla.

Mode of access: World Wide Web.