"A memoir from one of The Voice of Wrestling, during WWE's most successful and turbulent times. Jim Ross was front row as the Sports Entertainment behemoth went from losing money to becoming a multi-billion dollar company. Not only an entertaining read about the inner workings of WWE, but J.R.'s story is also about constant reinvention, entrepreneurism, and fighting against stereotypes of regional bias, body type ideals in the media, ageism, health setbacks, the challenges associated with Bells palsy (and the aesthetic biases associated with that), and great personal loss-but in a way that is about triumphing against the odds through talent, passion, and persistence"-- Provided by publisher.