How to make it in the new music business : practical tips on building a loyal following and making a living as a musician

In the last decade, no industry has been through as much upheaval and turmoil as the music industry. It is a democratic, "DIY" business and any guide to success in these new waters must be told by someone who has survived them. Ari Herstand's How to Make It in the New Music Business is not only a brilliantly compiled tutorial on how to accomplish specific tasks--routing a tour, negotiating contracts, getting paid for streamed plays or licensing music--but also a manifesto, encouraging musicians to pave their own path.

Author Notes

Ari Herstand is a DIY musician who has played over seven hundred shows around the country, has performed on The Ellen DeGeneres Show, has charted in the top 10 on iTunes and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District. In 2012, Herstand launched the music business advice blog Ari's Take (www.aristake.com), which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles.

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Booklist Review

Singer-songwriter Herstand knows his stuff and covers all aspects of the music industry, from how to find a manager to how to get a record deal, build a fan base, stay sane on the road, and make real money playing the college circuit. He also explains how to build a great-looking website, and how to get music placed in film and television. Despite or perhaps because of the turmoil in the music industry, he declares that now is the best time to be an independent musician. But first, he advises, ask yourself why you want to be musician. If the answer is because you love music, consider another career. A music career requires not only passion but also hard work and perseverance. He insists that those who enter the business to become famous will fail. Fame will not sustain your drive. To succeed you will have to pave your own path. Best advice? Just be authentic. Herstand presents a bracing, realistic, yet optimistic look at what it takes to make it in the music industry.--Sawyers, June Copyright 2016 Booklist

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Reviews (1)

Booklist Review