How the world sees you : discover your highest value through the science of fascination

Title:

Author:

Hogshead, Sally, author.

ISBN:

9780062230690

Personal Author:

Hogshead, Sally, author.

Edition:

First Edition

Physical Description:

viii, 428 pages : illustrations ; 24 cm

Contents:

Where it begins: unlearn boring -- How to read this book -- How does the world see you? Why discover your highest distinct value ; How to discover your highest distinct value -- The fascination advantage system. The seven fascination advantages ; The archetypes -- Your anthem: the tagline for your personality. The fascination laboratory ; Discover your differences ; The anthem method ; Teams, advantages, and anthems -- Afterword.

Abstract:

How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you-- at your best. Hogshead gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. It will guide you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

Electronic Access:

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1509/2015410483-b.html

BISAC Subject:

Selfhelp / PersGro

Subject Term:

Self-actualization (Psychology).

Typology (Psychology).

Success.

Available:*

Format	Library	Call Number	Status
Book	Searching... South Regional Library	158.1 Hog	Searching... Unknown

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Summary

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Author Notes

Sally Hogshead was educated at Duke University. After graduation, she began a career in advertising. At the age of 27, she founded her first ad agency, and next, was Creative Director/Managing Director of CP+B. In 2006, she began her research on fascination and is the creator of The Fascination Advantage¿: the world's first personality assessment that measures what makes someone most engaging to others. She has written several books including Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life; Fascinate: Your 7 Triggers to Persuasion and Captivation; and How the World Sees You: Discover Your Highest Value Through the Science of Fascination. She was inducted into the Speaker Hall of Fame.

(Bowker Author Biography)

Reviews (1)

Publisher's Weekly Review

Communications expert Sally Hogshead applies the principles of "fascination" introduced in her earlier Fascinate: Your 7 Triggers to Persuasion and Captivation to the art of personal branding in this engaging, lively work. Hogshead asserts that her book "will not change who you are," but rather "will help you become more of who you are." She delivers a strong message that, in today's marketplace, it doesn't matter how smart or clever you are if no one is paying attention: "If you fail to fascinate your audience, your message withers." Using a system of personality archetypes ("The Seven Fascination Advantages"), Hogshead promises to help the reader identify his or her core differentiators through an online assessment (a promo code for which is included with the book). While this system may initially seem unscientific and questionable, the archetypes prove surprisingly practical and on-target. Organized in logical chapters with convenient subheads and call-out summary boxes, this hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market. (July) © Copyright PWxyz, LLC. All rights reserved.