Sinek believes fulfillment is a right and not a privilege. Achieving that fulfillment starts with understanding exactly WHY we do what we do. With Mead and Docker, he provides detailed exercises and action steps for the path to long-term success and fulfillment, for both you and your colleagues.

With Start With Why, Simon Sinek started a movement to inspire people to do the things that inspire them. Millions of people now understand the concept of the Golden Circle. This book is designed to help those inspired by the message find their Why and bring it to life in both their careers and organizations. Now, along with two colleagues, David Mead and Peter Docker, Sinek has created a guide to the most important step any business can take: finding their Why. These simple steps will lead listeners on a path to a more fulfilling life and long-term success for themselves and their colleagues.