Cover image for
Title:
Hit makers : the science of popularity in an age of distraction / Derek Thompson.
Author:
Thompson, Derek, 1986- author.
ISBN:
9781101980323
Physical Description:
344 pages : illustrations ; cm
Content Type:
text
Media Type (RDA):
unmediated
Carrier Type:
volume
Contents:
Part I: Popularity and the Mind -- The Power of Exposure -- The Maya Rule -- The Music of Sound -- Interlude: The Chills -- The Myth-Making Mind I: The Force of Story -- The Myth-Making Mind II: The Dark Side of Hits -- The Birth of Fashion -- Interlude: A Brief History of Teens -- Part II: Popularity and the Market -- Rock and Roll and Randomness -- The Viral Myth -- The Audience of my Audience -- Interlude: Le Panache -- What the People Want I: The Economics of Prophecy -- What The People Want II: A History of Pixels and Ink -- Interlude: 828 Broadway -- The Futures of Hits: Empire and City-State.
Abstract:
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.
Format:
Books