About this item
Discover the deepest reasons people give to nonprofits - and how fundraisers can tap into donors' most potent motivations.. In The Quest for Belonging: How the Most Effective Nonprofit Leaders Understand the Psychology of Giving, Jeremy Beer draws from the latest social science to explain the primacy of identity - the need to know and affirm who we are - and belonging - the need to belong to something bigger than ourselves - as motivations for giving.. Beer argues that the better a nonprofit organization can speak to donors' needs to construct and maintain an identity and to belong to something larger than themselves, the more successful the nonprofit will be in attracting supporters to its mission. He explains how nonprofit executives and fundraisers can effectively engage a donor's identity and provide a sense of belonging in three powerful ways: by telling stories, by building genuine relationships, and by giving donors positive experiences with the organization and with one another.
About the Author
Jeremy Beer's Oscar Charleston: The Life and Legend of Baseball's Greatest Forgotten Player was published by the University of Nebraska Press in November 2019. Beer has published on sports, philanthropy, politics, and culture in outlets such as the Washington Post, National Review, the Washington Examiner, First Things, Modern Age, the Utne Reader, The American Conservative, and the Baseball Research Journal, among other venues. Jeremy is the co-founder and principal partner at American Philanthropic, LLC. He is the author of The Forgotten Foundations of Fundraising: Practical Advice and Contrarian Wisdom for Nonprofit Leaders (Wiley, 2019) , with Jeffrey Cain, and The Philanthropic Revolution: An Alternative History of American Charity (University of Pennsylvania Press, 2015) . He is also the editor of America Moved: Booth Tarkington's Memoirs of Time and Place, 1869-1928 (Wipf and Stock, 2015) .Jeremy has served on several boards, and he has lectured at Wake Forest University, Georgetown University, Calvin College, Pepperdine University, and numerous other institutions. He holds a doctorate in psychology from the University of Texas at Austin, and he lives in Phoenix, Arizona, with his wife, Kara.
