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Since winning the lottery, Pancho, a Jack Russell Terrier, lives a life of luxury and extravagance. His personal secretary Alberto manages his vast fortune to the couple trying to make him a responsible dog, but without much success. After trying to reach an agreement with Pancho to make it become a star of the toy industry, the investor Montalban, will try to kidnap Pancho by any means. Pancho discover the dangers of real life and understand that true wealth is friendship.