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"Its certainly a very different thing this time around: making an album that you know a lot of people are anticipating" reflects Florence; "...but Ive just tried to do what I wouldve done anyway. This one is a real attempt to just make exactly the kind of music I want to hear: dramatic and really huge and kind of spooky. I want it more than anything to have an overwhelming effect on the listener: I want it to make people feel something." Feel something you irrefutably will. Far from being one of those sell-out-and-go-pop second records that so many promising new artists settle for, Ceremonials is a wholly more experimental and challenging body of work. "I wanted to push the aggression of the sound" Florence says; "Bigger drums, bigger bass sounds: as big and as powerful as we could go. We did much more experimenting this time with electronic sounds, but overall I think weve ended up with a more organic-sounding album. Its a kind of organized chaos." Since her days of art college and squat parties and gigs in grotty pubs, the life of Florence Welch has gone all the way into the stratosphere. With Ceremonials, Florence is back from outer space and back to what it is she does best, making forward-thinking, unclassifiable, truly overwhelming music. Some artists respond to a successful debut album by reacting against it; attempting to disown the very qualities that drew people to them in the first place. "I couldnt do that if I tried!" says Florence. "Lungs seemed like so many records rolled into one that I wouldnt even know what Id be reacting against." Instead, Florence Welch has dramatically delivered on the promises of Lungs. "Its a big-sounding album? I guess theres no getting around that. Im attracted to that sense of being overwhelmed by something. If theres a chance that I might respond that way while these songs are playing around me, then someone else might too. And thats surely the point, isnt it?"