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For journalists and fashion experts, the word "style" does not simply mean fashionable dress. Dressing in a certain way does not define someone as having specific tendencies or attitudes. Rather, fashion can demonstrate inner strength and serve as a way to convey oneself to the world. The concept of style is very personal and is based on individual personalities and interests. Focusing on growth and personal development, Antonio Gonzlez de Coso introduces readers to a wide variety of style and urges them to adopt one to make their own.