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The way we wore: The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worthcrinolines gave way to Vionnet s bias-cut gowns, Dior s New Look toQuant s Chelsea Look, Halston s white suit toFrankie B. s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the fore. 20th-Century Fashionoffers a retrospective of the last hundred years of style via400 fashion advertisementsfrom the Jim Heimann Collection.