About this item
A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much information about their cleanse on Facebook. They live in our homes, work in our offices and shop at our stores. Jackasses are among us, and we have some bad news for you: if you can't spot the Jackass at the (enter literally any place on the planet) , then the Jackass is you. After a lifetime of research, Scott and Alison Stratten offer the definitive guide to surviving the Jackassery in your life and making the world a better place, one set of noise-cancelling headphones at a time.
About the Author
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his "UnAgency" for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 150,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book "UnMarketing: Stop Marketing. Start Engaging" became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.
"One person even told me he stayed up all night after Scott's talk to rethink his entire approach to marketing his business. He was that inspired when he left." - Sloane Kelley, Co-Founder, GeekEnd
"An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn't hurt one bit that he made it the funniest and most entertaining presentation we all sat through this year? - Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
His clients' viral marketing videos have been viewed over 60 million times and he's recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of "America's 10 Marketing Gurus" by Business Review USA. That plus $5 gets him a coffee anywhere in the world.
