About this item
Zoe Chance has been a telemarketer, a door-to-door salesperson, and the brand manager for massive accounts. Years spent trying to get people to buy stuff they didn't really want or need taught her something fundamental about human nature and about how to really influence people over the long term: The transactional approach just doesn't work. So Chance went to Harvard Business School to understand what did.Of the hundreds of books written about influence, nearly all focus narrowly on one-time transactions that are often framed in the winner-take-all language of the battleground. But nobody wants to be a target, and few of us want to think of our colleagues, family members, or even customers that way. When we shift our focus away from short-term transactional influence, we see that to be genuinely influential we need to work together with other people rather than trying to have power over them.
About the Author
Dear readers, thank you so much for your enthusiastic support of INFLUENCE IS YOUR SUPERPOWER! I'm delighted to hear how it's helping you make good things happen. xoxoxox ZoeZoe Chance is a writer, teacher, researcher, and climate philanthropist. She's obsessed with the topic of interpersonal influence and her science-based but fun and life-changing book is called Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen (Random House, 2022) . She earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management (Mastering Influence and Persuasion) . Her research is published in top academic journals and covered in global media outlets. She speaks on television and around the world, and her framework for behavior change is the foundation for Google's global food policy. Before joining academia, Chance managed a $200 million segment of the Barbie brand, helped out with political campaigns, and worked in less glamorous influence jobs like door-to-door sales and telemarketing. She lives with her family in New Haven, CT.
