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The untold story of how Japan became a cultural superpower through the fantastic inventions that captured - and transformed - the world's imagination. "A masterful book driven by deep research, new insights, and powerful storytelling." - W. David Marx, author of Ametora: How Japan Saved American StyleThe Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We've all fallen in love with one or another of Japan's pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese media veteran Matt Alt proves in this brilliant investigation of Tokyo's pop-fantasy complex, we don't know the half of it. Japan's toys, gadgets, and imaginary worlds didn't merely entertain. They profoundly transformed the way we live. In the 1970s and '80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota while the West struggled to catch up.