About this item
The bombshell exposé that reveals - for the first time - exactly what happened at Glossier, one of America's hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all.. Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost-instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue "superintern" on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier.
About the Author
Marisa Meltzer is author of Girl Power: The Nineties Revolution in Music and co-author of How Sassy Changed My Life: A Love Letter to the Greatest Teen Magazine of All Time. Yes, she really loves the nineties that much. As a freelance writer, her work has appeared in The Wall Street Journal, Elle, Slate, New York Magazine, Teen Vogue, and many other publications. She has covered such diverse topics from why Miley Cyrus is a good role model to which Pride and Prejudice adaptation has the best Mr. Darcy and she's reported on Parisian riots and overachieving New York City high school students. She is a graduate of The Evergreen State College and currently lives in Brooklyn, NY.
