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"Riveting, essential reading." - Rick Perlstein, author of Reaganland The definitive biography of Vince McMahon, former WWE chairman and CEO, charts his rise from rural poverty to the throne of one of the world's most influential media empires - and features never-before-seen research and exclusive interviews with more than 150 people who witnessed, aided, and suffered from his ascent.. Even if you've never watched a minute of professional wrestling, you are living in Vince McMahon's world. In his four decades as the defining figure of American pro wrestling, McMahon was the man behind Dwayne "The Rock" Johnson, "Stone Cold" Steve Austin, John Cena, Dave Bautista, Bret "The Hitman" Hart, and Hulk Hogan, to name just a few of the mega-stars who owe him their careers.