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One night in 2014, two readers named Logan Smalley and Stephanie Kent discussed their favorite literary opening lines. "It was the best of times, it was the worst of times," one suggested. "All of this happened, more or less," the other pointed out. And then, one phrase came immediately to mind: "Call Me Ishmael." As they talked more, the pair wondered what would happen if they invited readers to call a phone number and ask them to leave a voicemail about their most beloved books. But who would they be calling? Ishmael, of course. Soon, they had set up a working phone number (a 774 area code, a nod to Ishmael's journey from New Bedford, Massachusetts) and an answering machine greeting. The initial calls they received from family, friends, and coworkers were touching, compelling, and surprising, and the voicemail count grew as word spread.