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A brilliant and entertaining mathematician illuminates seven mathematical principles that shape our lives. "Kit Yates shows how our private and social lives are suffused by mathematics. Ignorance may bring tragedy or farce. This is an exquisitely interesting book. It's a deeply serious one too and, for those like me who have little math, it's delightfully readable." - Ian McEwan, author of Atonement "Kit Yates is a natural storyteller. Through fascinating stories and examples, he shows how maths is the beating heart of so much of modern life. An exciting new voice in the world of science communication." - Marcus du Sautoy, author of The Music of the PrimesFrom birthdays to birth rates to how we perceive the passing of time, mathematical patterns shape our lives.