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Inside your brain are many keys to what make you and others tick. Imagine peering into the minds of your clients, friends, and loved-ones. Now you can! Award-winning UCLA professor and author Dario Nardi brings to life a feast of useful insights drawn from his brain research lab. He will lead you on a journey of self-discovery, chapter by chapter, that is grounded in first-hand scientific knowledge of the brain. This is a practical guide. Learn how to target "in flow" and "low-threshold" activities that engage people creatively and improve their work-flow and learning. Identify people's struggles and stress areas, including "high-threshold" activities for which a person may avoid or do poorly. You will also enjoy a bird's eye view that summarizes many key aspects of the brain all in one place, in everyday language with case studies, work spaces, and visual maps.

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