About this item
As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.. But before you can reach an audience, you must earn their trust.. Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.. The good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell.
About the Author
Adam Witty is the Founder and CEO of Advantage, The Business Growth Company. What began in the spare bedroom of his home, is now a international publishing, media, and software company that serves thousands of customers in 50 U.S. states and 67 countries. The Advantage Family includes Advantage|ForbesBooks, an independent business book publisher and authority marketing company; 21 Hats, a media company for entrepreneurs; Magnetic Marketing, a marketing education company for entrepreneurs; and BPR 360, a business performance management software company.Adam was named to the prestigious Inc. 30 Under 30 list of America's Coolest Entrepreneurs in 2011. Advantage has been named to the Inc. 500/5000 list for six of the past eight years. Adam is the author of seven books and has appeared in the USA Today, Investor's Business Daily, Wall Street Journal, and on ABC and FOX. Adam's book, Book the Business: How to Make Big Money With Your Book Without Even Selling a Single Copy, was co-authored with marketing legend Dan Kennedy. Adam is the Publisher of Authority Magazine and ForbesBooks Review Magazine. Adam hosts two of the largest business growth conferences each year for entrepreneurs: SuperConference and Growth Summit. Adam is an Eagle Scout, pilot, member of EO, YPO, and immediate past Board Chair of Clemson University's Spiro Entrepreneurship Institute and non-profit Youth Entrepreneurship South Carolina. Adam was named Charleston's 2019 Entrepreneur of the Year by the Harbor Entrepreneur Center.
