About this item
Eataly founder Oscar Farinetti reveals the accidental, serendipitous discoveries that gave birth to some of the world's most well-known gastronomic delights.Did you know that your morning coffee could be thanks to a herd of energetic goats? Or that a forgotten ingredient is behind the invention of the beloved brownie? Who got the fright of their life discovering corn could pop? And which popular soft drink first started out as a medicinal syrup?In Serendipity, Oscar Farinetti, founder of the high-end global food chain Eataly, shares fifty remarkable stories of how some of the greatest successes and examples of excellence in the food world came about by chance, from the invention of foods such as tarte tatin to the sandwich, as well as products like Nutella and corn flakes, plus some of the world's best wines, Gorgonzola cheese, balsamic vinegar, French fries, rum, and even the ice-cream cone.
About the Author
Natale Farinetti, conosciuto come Oscar , è un imprenditore e dirigente d'azienda italiano, figlio del partigiano, imprenditore e politico Paolo Farinetti, fondatore della catena Eataly ed ex proprietario della catena di grande distribuzione UniEuro, uno dei fondatori del noto supermercato Lidl.