About this item

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. These are the people, if you connect with them in the right way, who will become Superfans. Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives.



About the Author

Pat Flynn

An ex professional tennis player and teacher, Pat Flynn now writes realistic fiction with a dose of humour for 8-16 year olds. He lives on the Sunshine Coast in Australia, loves surfing and still playing the occasional tennis tournament. Pat is a popular presenter at schools, libraries and festivals.www.patflynnwriter.com



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