About this item
Creativity is the method of unleashing the mind to think in different ways and imagine new ideas. Its goes beyond drawing or painting pictures, building sculptures, or craft making. At its most basic level, creativity is a set of ideas which leads to something new. It spurs innovation and can be used to improve the way you think. Creativity is also the secret sauce to enhancing a company's products, services, and processes. In Conditioning Your Mind, Jennifer Yaros shatters preconceived notions about what creativity is and means. She explains it is not a talent only some people are born with and instead is an innate skill everyone possesses. Practice, she says, is the only way to nurture and grow it. Through a series of unique and divergent learning activities, you'll learn how to prepare your body, thinking, and ego to be more creative.
About the Author
Jennifer Yaros is the Founder and Chief Creativity Officer of BrainSpark.Jennifer is passionate about helping people tap into their own personal creativity and using it to solve business problems. She is the creator of the BrainSpark program, a creativity and innovation product offering from Radcom, an instructional design and technical writing consulting company. Jennifer has been delivering training programs, creative thinking workshops, and process improvement plans for mid-size and Fortune 500 companies for over two decades. She also frequently speaks at industry events across the nation.
