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In 2014 Aaron Hurst, Ashoka fellow and founder of Imperative and Taproot Foundation, published The Purpose Economy, the book that catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst's work and have asked for more.In this expanded and updated edition Hurst unpacks critical new research and tools for individuals and organizations to find purpose and thrive in this new era.Based on interviews with thousands of entrepreneurs, new survey-backed metrics, and refined societal trends, Hurst shows that this new era is fueling demand for purpose-centered professionals who not only create more satisfying careers, but also contribute more productively to teams and organizations.



About the Author

Aaron Hurst

Aaron Hurst is an award-winning entrepreneur and globally recognized leader in the fields of purpose at work and social innovation.

He is the CEO of Imperative and founder of the Taproot Foundation, which he led for a dozen years. Aaron is a popular author and regular speaker at universities, conferences and companies. He is the recipient of the LS&A Humanitarian Award, the highest distinction bestowed on alumni of the University of Michigan.

Born in Aspen, Colo., Aaron has lived in Bisbee, Boulder, Halifax, Ann Arbor, Prague, Chicago, and San Francisco. He currently resides in Brooklyn with his wife Kara Hurst, their two children and dog.



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