About this item
Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media MarketingFive years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.Social media marketing isn't like traditional marketing - and treating it that way only leads to frustration and failure.
About the Author
Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group - a global online marketing and digital PR company, she has aptly been dubbed the "Zen Master of Marketing" by Entrepreneur Magazine and the "Millennial Master of the Universe" by FastCompany.com. Under her leadership, The Marketing Zen Group has grown to include a team of 30 and serve clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and nonprofit organizations across the globe.
Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, her latest book that launched in 2016. An acclaimed international keynote speaker, Shama has shared the speaking stage with the world's top leaders, including President Obama and the Dalai Lama.
As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the "Top 25 Entrepreneurs under 25" by Business Week in 2009, one of the "Top 30 Under 30" Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes 30 Under 30 list of movers and shakers for 2015. LinkedIn named Hyder one of its "Top Voices" in Marketing & Social. Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Most recently her web show Shama TV was awarded a Hermes Gold award for Educational Programming in Electronic Media.
