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Kitchen Confidential meets Fast Food Nation, a highly entertaining and illuminating insider's guide to the underbelly of the diet food industry.Why does the obesity rate in America keep climbing even though the weight-loss market is a $300 billion industry? With everyone throwing money at the solution, how can the problem possibly keep getting worse? The answer's actually pretty simple . . . It's because of Jeff Scot Philips. In his twenties, Philips decided to make his fortune in the weight-loss industry and voraciously studied food industry giants like McDonald's and Weight Watchers in order to crack the code of their success. He learned everything there was to know about fad diets, so that he could understand the ways in which consumers are swayed to follow nutritional strategies lacking scientific basis.