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Peggy Caserta, founder of the famous Haight-Ashbury hippie boutique Mnasidika, and lover and girlfriend of Janis Joplin, was a Louisiana homecoming queen turned airsick stewardess who eventually landed in 1960s San Francisco and set up shop. Her store was a hang-out for The Grateful Dead and Big Brother and the Holding Company; it was where Wes Wilson's posters hung and Bill Graham sold concert tickets and Owsley's LSD was enjoyed. Caserta's world of psychedelic peace, love, LSD, and rock kaleidoscoped into bereavement, heroin addiction, prison, and desperation. She was hated, betrayed, and self-exiled, and after many, many years has recovered, returning home to the bayou to care for her mother with dementia. Now Caserta is giving a new generation an inside-look into a revolution--both countercultural and personal--in her new memoir.



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Peggy Caserta

Peggy Caserta is the founder of the Haight-Ashbury clothing boutique Mnasidika. It's said that she inspired Levi's to manufacture bell-bottom jeans, helped put the term "hippies" into our lexicon, was the only non-musician helicoptered into Woodstock, and she was famously the friend and lover of Janis Joplin. Caserta's life is the story of a generation.



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