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Simon, New York's top organic grocery store owner has a secret: his dad is the head of one of New York's biggest mob families. When his dad dies, Simon agrees to head the Family, provided that instead of murder, numbers and other rackets, the mob uses its muscle to enforce green regulations and promote healthy eating habits. At first the mob's hit men and extortionists resent being pressed into green service, but they soon become Simon's biggest supporters. Seemingly overnight, the city becomes literally cleaned up. Simon, who had planned on succeeding his dad temporarily, now finds he likes his new position as the head of the Family. However, the green world doesn't accept him because he's running a crime family, and the crime world doesn't trust him because he's run afoul of the Feds.