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Widely admired for his sophistication, creativity and exuberance, David Rockwell is one of the leading architects, interiors architects and set designers working today. For over 30 years, he has explored his desire to imagine new worlds, to tell stories and to engage with others. This interest is rooted in his sense of play and possibility--an endless curiosity that continually drives him to ask, "What if?" What if you could step inside a crystal goblet? What if your environment transformed with every step? What if a restaurant could vanish at a moment's notice? What if your ultimate escapist fantasy was real? What If ? presents a wide array of Rockwell's brilliant explorations of the rich intersection between architecture and theater. Through immersive imagery and behind-the-scenes details, Rockwell introduces readers to 35 projects, from initial driving idea through physical realization.