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Until now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. In this brilliant yet down-to-earth and conversational book, Deborah Kaplan Polivy shows you how to retool your fundraising program by employing a much more powerful model - the Donor Lifecycle Map - in conjunction with the Donor Pyramid.You'll learn how your organization will raise more funds and in a less painstaking way, where donors will contribute again and again, and where the relationships to the organization are so deepened in the process that an "ultimate" or endowment gift becomes increasingly likely.The Donor Lifecycle Map: A Model for Fundraising Success will help you:Supercharge your organization to raise more moneySubstantially increase the efficiency of your fundraisingBring your fundraising operation into harmony with a donor's natural philanthropic lifecycleUnderstand the limitations of the venerable donor pyramid model of fundraisingReceive many more "ultimate" gifts from your donorsPosition your fundraising program to grow in effectiveness over timeMeasure fundraising success by designing metrics that track donor retention around the lifecycle map as opposed to annual financial resultsPolivy, an experienced consultant, saw that the primary focus of fundraising officers and volunteers is symbolized by the Donor Pyramid - especially its highest point, major donors.