About this item

In September 2009, The New Yorker magazine ran a feature proclaiming the chicken as the new "It Bird." The article celebrated the return of the backyard chicken and found in it the perfect convergence of economic, gastronomic, and emotional matters of the moment. It is certainly true that in the last few years, chickens have undergone an image makeover so astonishing that it should be studied by marketing consultants. The Chicken is a timely, encyclopedic, science-based study that offers a true understanding of the species, reclaiming it from its commercial status as a mere egg and meat provider. High-quality photography, illustration, and info-graphics combine with engaging and authoritative text to create an accessible reference title for the general market.