About this item

Aimed squarely at the entrepreneur who knows little about mobile applications but is eager to know more, this primer explains in simple language this fast-growing segment of the world economy. The burgeoning smartphone and tablet market presents opportunities and new income streams for enterprising business managers. Avoiding jargon and technical language, the basics of mobile web applications are explained, and practical advice about using open-access development tools such as PhoneGap are discussed. A sample app is developed through the course of the book, providing a handy model for the reader. Even rookie developers with no programming experience will be able to create effective mobile applications using this handy introduction to a thriving billion-dollar industry.



About the Author

Scott La Counte

Scott La Counte also writes under the pen name Scott Douglas.His first book, "Quiet, Please: Dispatches from a Public Librarian" (Da Capo 2008) was the editor's choice for the Chicago Tribune and a Discovery title for the Los Angeles Times; in 2011, he published the YA book "The N00b Warriors," which became a #1 Amazon bestseller; his most recent book is "#OrganicJesus: Finding Your Way to an Unprocessed, GMO-Free Christianity"(Kregel 2016) . He has written dozens of best-selling how-to guides on tech products.He has been a writing instructor for the Gotham Writers Workshop since 2007 and also teach UX Design for UC Berkeley.



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