About this item
The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. These smaller businesses often struggle. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because so few of the would-be drivers of the new economy know how to convert their dreams, their ideas, their courage, and their initiatives into successful enterprises. According to Dick Cross, author of Just Run It!: Running an Exceptional Business Is Easier Than You Think, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day in and day out, but the bigger picture of how to achieve business success.
About the Author
Dick Cross (b. 1948) grew up in Virginia, attended The University of Virginia, served an an officer in the United States Navy, then completed graduate programs at both Harvard and Columbia Universities. His career started as a young consultant with a celebrated group of Harvard Business School professors. They were formative years. He continued on to build his own consulting firm, and then in the early 1990's began running underperforming companies for investors. He also become an operating partner for private equity funds. Along the way he created The Mid-Tier Presidents Course in the Harvard GSD Executive Program, which he led for 5 years. He is an eight-time turnaround CEO and President. As a hands-on Chairman and consultant he has driven over one hundred mid-tier businesses to higher levels of achievement. He resides now in Concord Massachusetts, is a partner in a mid-tier private equity firm, Alston Capital Partners, and continues to speak, write and consult. He and his family spend the warmer months on the shores of the Chesapeake Bay,
