About this item
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more: 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
About the Author
Garrett Gunderson is called a "financial genius" in entrepreneurial circles, but he wasn't born with a silver spoon. In fact, Garrett's blue-collar roots are what make him so passionate about helping entrepreneurs build Economic Independence.Garrett comes from a 4th generation coal mining family, raised in rural Utah. His great-grandfather left San Giovanni, Italy in 1913 to escape government corruption and excessive taxation. He came to America and was separated from his family for 7 years, living in a tent so he could build a better life for his family.Garrett's approach to personal finance is firmly rooted in this history. His company, Wealth Factory, helps people with first generation businesses and entrepreneurs who understand hard work -- but who haven't been given the proper financial tools to build lasting wealth. Because even though Garrett's great-grandfather understood the value of hard work, he never got to enjoy it. And without proper structures, hard work is like eating soup with a fork. You keep busy, but stay hungry.So Garrett imagined his great-grandfather was his client. How could he have helped him grow his wealth faster? And with that thought in mind, he built the kind of company that would have helped his great-grandfather build Economic Independence in 3-7 years instead of taking three generations to break the cycle of scarcity. The process Wealth Factory uses to help you is simple. First, we recover leaking money that's rightfully yours. Next we connect you with experts who create a framework that preserves, protects and grows your money. And finally we build structures that help you live wealthy now while creating a lasting family legacy.This family legacy -- and the burning desire to pass on what he's learned to his children -- are what drive Garrett to help others. He now spends his time innovating new financial tools and technologies that help small business owners and entrepreneurs like you build lasting wealth, live the life you love, and pass on a lasting family legacy of your own. He believes your legacy is defined not just by money, but by the values and contribution you pass along. It is something you both live and leave. Garrett lives in Salt Lake City with his wife, two children and a dog. When he's not traveling, speaking, or spending time with his family, Garrett mostly enjoys Crossfit, sometimes eats Paleo and makes people laugh at standup comedy clubs.
