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Are you looking for new ways to grow your business? Are you excited by video marketing but don't know how to use it. This book is your answer. Video marketing has become more prominent as more people join the internet world. Video content has become one of the leading sources of traffic as people become more inclined to watch videos than to read blogs. Thus, it is important to recognize your real and potential customers' perceptions and act accordingly. Video marketing is the greatest thing you can do to serve this increasing consumer preference towards video content. This book introduces you to the world of vlogging. It endeavors to show you how to leverage vlogging with video marketing so that you can optimize on your marketing campaign. It goes further to provide you with critical information that lets you compare video marketing with other forms of marketing to make an informed and assured decision.