About this item
Guinness World Records 2008 continues to builds on the intriguing, informative, inspiring and instructional records and superlatives that have made Guinness World Records one of the most famous brands and books in the world. This year, we've created a revolutionary new design and filled it with more records than ever before. New content areas include: * FORENSIC SCIENCE: An insight into the real-life superlatives of the crime-scene investigators... A must for CSI fans! * THE ENVIRONMENT: How real is the threat of global warming? A look at some of the recent environmental records... * HEALTH OF THE NATION: We take a snapshot of human health today and ask: who's the fittest and who's the fattest? * GAMES & PUZZLES: An interactive spread that allows you to test your smarts: from the first ever crossword question to the fastest sudoku, how will you fare? * EPIC ENDEAVOURS: Our largest-ever celebration of the superheroes who head for the poles, scale the heights, cross the globe and probe the depths.
About the Author
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 138 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer's Edition, first published in 2007, has sold more than 5 million copies to date.
Guinness World Records' worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 21 million visitors annually, and we have over 12 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world's top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programe, and live and experiential events.
