About this item
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules -- tested and proven -- in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line -- without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales.
About the Author
"I can't believe I've turned into a typical old man. I can't believe it. I was young just minutes ago. "I wish I had uttered that. I didn't, but I feel it. (Attribute that quote to an American illustrator, Maurice Sendak. ) So, not accepting that I've turned into a typical old man, I wrote a mystery involving some nifty old guys, "Who's Killing All My Old Girlfriends. " I sent the manuscript to a bunch of test readers - all old men and a few old women. They loved it. They wanted to read the sequel. Even before publishing "Who's Killing All My Old Girlfriends," I wrote a sequel. "Who's Killing the Fountain of Youth. " More rave reviews came from my test readers, all oldsters. If you're over 50 years old, I suspect that you'd enjoy these two novels. If you're under the age of 50 and have a favorite grandpa, you'd also probably like these adventures. You might as well get started. I'm now writing the third book in the series, "Who's Killing All the Good Old Bank Robbers." So, get crackin', you'll have fun.Happy reading,Jon Spoelstra
