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This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.In today's job market, competition is fierce. After college, many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. Graduate to a Great Career guides you through the job search process and teaches you how to use the exciting ideas used by top brands to make yourself stand out from the sea of applicants.Award-winning marketer Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from campaigns like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries.



About the Author

Catherine Kaputa

Catherine Kaputa is a personal branding strategist, speaker, workshop leader and author. She is the founder of SelfBrand, a NYC-based personal branding company (www.selfbrand.com ) .

From Madison Avenue to Wall Street to the halls of academe, she perfected how to brand and market products, places and companies. Catherine learned brand strategy under Al Ries and Jack Trout at Trout & Ries Advertising. She led the award-winning "I Love New York" campaign at Wells Rich Greene. For over ten years she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney, and taught advertising at NYU's Stern School of Business.
Yet Catherine discovered that the most important application for branding is not products, places and companies - it's for individuals to define and own their career identity.

Personal branding can help people create more success for themselves and the companies they work for, the topic of her book, "You Are a Brand, How Smart People Brand Themselves for Business Success" (youareabrandbookcom) , winner of the Ben Franklin award for Best Career Book 2007 (www.youareabrandbook.com ) and a top 10 business book in China.

Catherine is also active as a speaker and workshop leader on women's leadership, the topic of her book: "Women Who Brand: Using the Female Mindset for Business Success" (Nicholas Brealey Publishing) , June 2012, www.womenwhobrand.com ) . Here book for entrepreneurs on building a business brand is "Breakthrough Branding: How Smart Entrepreneurs and Entrepreneurs Transform a Small Idea into a Big Brand" (breakthroughbrandingbook.com) The book won the Silver Medal in the Book of the Year Awards 2012, Business Category.

Catherine was struck by the number of new grads and young professionals she came across who were having difficulty finding a job in today's competitive job market and up-and-down economy. Many have large student debt burdens, and when they do find a job, it can be part-time or contract based work with no benefits in the gig economy. This exploration led to her newest book "Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You" (www.graduatetoagreatcareer.com) 2016, Nicholas Brealey Publishing)

Catherine has spoken at a wide range of corporations and organizations as part of talent development, sales force meetings and diversity and women's initiatives - organizations focused on creating career and leadership development opportunities particularly during turbulent times. Clients include Google, PepsiCo, Microsoft, Intel, Unilever, Merck, Glaxo Smith Kline, UBS, Citi, Boehringer-Ingelheim, Bank of New York, UST and others. (For more information contact: catherinekaputa@gmail.com. Visit www.selfbrand.com. Catherine blogs at www.artofbranding.com ) You can follow her at www.twitter.com/CatherineKaputa, https



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