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The Tao of Innovation is the first book to blend Eastern philosophy with tried-and-true innovation strategies. It presents a holistic, intuitive and practical approach to developing game-changing innovation. Having over 30 years of real-world global corporate, entrepreneurial, and consulting experience, and more than 10 years of teaching innovation and entrepreneurship to thousands of students in the East and West, the authors have distilled the most influential thinking on innovation into a holistic set of nine key innovation questions that every innovator must answer throughout the innovation cycle. These provocations apply to any business or organization and illuminate fundamental principles and practices of successful innovation. The Tao of Innovation's use of nature's fundamental elements and the yin-yang's balance of opposing forces as metaphors, provide simple ways to navigate the complexities of business and innovation.



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