About this item
A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
About the Author
Fiona Pullen is the founder of The Sewing Directory, a freelance journalist and an affiliate business expert to the Craft & Hobby Association UK. With a background in law she loves to research and learn and has spent the last 5 years learning everything she can about running a creative business.
After sharing her knowledge through industry publications and one to one training sessions she decided to write her first book - Craft a Creative Business.
Fiona studied law at Cardiff University and has a passionate interest in social media and search engine optimisation, and helping others achieve their aims and goals. Fiona lives in an idyllic village in Devon, UK with her husband and son.
