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Fed up with endless fad diets that never deliver the results you want, and leave you lunging for the chocolate with a guilty conscience? It's time to stop looking to crazy regimes for weight-loss solutions, and to start recognizing that the solutions are actually within you - in your own mind. In The Placebo Diet, life coach and nutritionist Janet Thomson explains that the key to losing weight is not calorie-counting but identifying and re-shaping your attitudes towards your body. This book will help you do just that, by utilizing the most powerful mind-tool we have - the placebo effect. This occurs when we have an absolute belief that something will work, which generates a feeling so powerful that it changes our physiology, often spontaneously. Using this tool The Placebo Diet incorporates a range of psychological techniques that will change the structure of your thoughts towards food, generating brand new beliefs and habits.