About this item
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
About the Author
Tony is the Chief Strategic Officer and founder of TonyMorganLive.com. He's a consultant, leadership coach and writer who helps churches get unstuck and have a bigger impact. More important, he has a passion for people. He's all about helping people meet Jesus and take steps in their faith.For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). With Tim Stevens, Tony has co-authored Simply Strategic Stuff, Simply Strategic Volunteers and Simply Strategic Growth - each of which offers valuable, practical solutions for different aspects of church ministry. His book, Killing Cockroaches (B&H Publishing) challenges leaders to focus on the priorities in life and ministry. His most recent books on leadership and ministry strategy are available on Kindle.Tony has also written several articles on staffing, technology, strategic planning and leadership published by organizations like Outreach Magazine, Catalyst and Pastors.com. Tony and his wife, Emily, live near Atlanta, Georgia with their four children -- Kayla, Jacob, Abby and Brooke.
