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This second edition offers an insightful and provocative look at the inside world of political marketing in Canada - and what this means about the state of our democracy in the twenty-first century - from a leading political commentator.Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch. Where once politics was seen as a public service, increasingly it's seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada's top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media.