About this item
At David Usher's company, CloudID Creativity Labs, a sign on the wall reads: "Dream big, let the elephants run!" The words are a reminder for us to hold a place in our minds for big ideas. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist's studio.Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many, that spark of creativity becomes lost over time. Usher empowers readers to achieve more "ah ha" moments through two cornerstone principles of creativity: freedom and structure. Using photographs, artwork and illustrations, he shows us that creativity is not magic; it is a learnable skill that any person or business can master.
About the Author
David Usher is an artist, author, entrepreneur and activist. As a musician he has sold more than 1.4 million albums and performed all over the world. He has had #1 singles singing in English, French and Thai.
When David is not making music, he is equally passionate about using technology to build new and interesting businesses.
His company, Cloudid Creativity Labs brings together artists, designers and programmers to work on a vast range of innovative projects, from building web platforms to creative consulting.
David sits on the advisory board of McGill University's Institute for the Public Life of Art and Ideas and is the founding director of Amnesty International's Artists for Amnesty.
David has a degree in political science from Simon Fraser University. When he's not on the road he can be found in front of a computer dreaming up something new to create. David's new book on creativity and the creative process, Let the Elephants Run is out now. House of Anansi Press (english) Québec Amérique (french) .
