About this item

A beautifully presented guide to the foods that have had the greatest impact on human civilization. Though many of the foods in this book are taken for granted and one (the mammoth) is no longer consumed, these foods have kept humans alive for millennia and theirs is a fascinating story. Like the other titles in this highly-regarded series, this book organizes the fifty foods into short illustrated chapters of fascinating narratives: the "who, where, when, why and how" of each food's introduction and its impact on civilization in one or more cultural, social, commercial, political or military spheres. These stories span human history, from our hunter-gatherer ancestors to the transatlantic slave trade, from the introduction of frozen foods, prohibition and the rise of the Mafia, to the powdered milk scandal in China.



About the Author

Bill Price

Bill Price, President & Founder of Driva Solutions, LLCBill Price founded Driva Solutions, LLC in September 2001 after serving as Amazon's first Global VP of Customer Service for almost three years. Driva Solutions has supported more than 90 clients across three integrated Program Areas: Contact Optimization, Performance Optimization, and Sourcing Optimization, successfully "creating and sustaining highly effective customer contact strategies and operations, locally and globally."Bill also co-founded the 10-country LimeBridge Global Alliance to improve their clients' customer experiences and control costs; chairs the 35-company Global Operations Council that he formed in early 2002 to share "best practices and worst experiences"; and has launched the Chief Customer Officer Forum (CCOF) North America, which will affiliate with CCOF groups in Australia, India, and the UK (and Germany later in 2010).Bill started his career with McKinsey in its San Francisco and Stockholm offices, working on what turned into In Search of Excellence; was then COO at early IVR service bureau ACP, which MCI acquired; built MCI Call Center Services' automation, consulting, and agent outsourcing divisions into a $700 million operation; and was named one of the first Call Center Pioneers in 1997.Bill is a frequent keynote speaker, graduate school CRM instructor, and advisory board member. His 1st book The Best Service is No Service: How to Liberate Your Customers From Customer Service, Keep Them Happy and Control Costs was published in March 2008 by Wiley & Sons. He graduated from Dartmouth College and the Stanford Graduate School of Business, and lives in Bellevue, Washington. In addition to running 3-4 times a week, he's an avid kayaker, collector of WW2 Pacific facts and stories, and global traveler, logging 76 countries to date.March 2010



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