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Marketing is used by all industriesbusiness, retail, software, manufacturing, the mediaany company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketingadvertising, copy writing, social media, brandingare all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.