About this item

Deion "Coach Prime" Sanders is one of the greatest motivators and inspirational leaders of all time - on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us "elevate and dominate" in all aspects of our lives. . A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it's dealing with intense pressure, using the competition to his advantage, or navigating personal challenges - both physical and emotional - Sanders has conquered it all by applying the hard-earned principles he's learned throughout his life and career.